Water is critical for sustaining a healthy lifestyle and desirable weight. Based on age, the amount of water varies in the body. For example, a baby’s body is 75% water, whereas an adult female’s is 60%.

To maintain peak physical and mental performance, it is important to remain hydrated.

The amount of liquid required for adequate hydration is about 1.8 liters for boys and 1.6 liters for girls but increases with an individual’s activity level.

Goal

To inform and educate young people about the following hydration topics:

1. Through natural and well-managed human systems, water is renewable through the water cycle.
2. Water and body function
3. Water is life.
4. Healthy beverage choices
5. The importance of proper hydration
6. Throughout the world, we are all connected through our need for clean water.
7. It is the simple choices you make each day that add up to a healthier lifestyle.

Deliverables

Water and You Kids In Discovery (KIDs) activity booklet (ages eight to 12)
Water and You Little KIDs activity booklet (ages three to five)
Water and You Beverage Pyramid Poster

Projected Timeline

Publish in June 2010

Amount Needed

$175,000 USD

Water and You Kids In Discovery (KIDs) activity booklet (ages eight to 12) ($75,000 USD)
Water and You Little KIDs activity booklet (ages three to five) ($50,000 USD)
Water and You Beverage Pyramid Poster ($50,000 USD)

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Reach/Impact

• Teach individuals about the importance of proper hydration, water in the body and healthy beverage choices.
• Includes ActionEducation components detailing what children can do at home and at school. Summaries of ActionEducation projects are posted on the Project WET web site.
• Empowers children to take action.
• Publications are distributed through the Project WET store and network (43 countries).
• Potential to reach more than 20,000 children and thousands of educators annually.

Sponsor Benefits

• All project sponsors, partners and reviewers are acknowledged for their contributions.
• Logos (company or brand) and mission statements of financial sponsors and major in-kind donors are included on publications.
• Complementary copies are provided (commensurate with the level of support) for financial sponsors.
• Press releases acknowledge all financial sponsors.
• All financial sponsors are recognized on the Project WET web site.
• Branded publications may be used internally for employees and/or externally for customers and consumers.
• Publications are distributed through Project WET, creating brand exposure for years to come.
• Potential global distribution.